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Trent Ltd. from Tata Group, is all set to create a new wave in retail sector as it launched a whole new innovative concept store under the name Landmark Xcite.
The new format brings together a new brand identity along with X, which is a unisex abstract human form representing gender less, colourless and everyone who has a creative spirit, a new logo and a new brand design.
Spread across 5,000 sq. ft., this new store in Andheri, Mumbai is designed to unify, celebrate and promote creativity, innovation and fun and will target Gen Z’s, millennials and customers with an appetite for Insta-friendly hangout spots.
Speaking on the launch of Landmark Xcite, Ekta Saran, Head, Landmark Xcite said, “Trent Group has always innovated and tested new opportunities. It is a special occasion for us as we introduce a new concept store with Landmark Xcite which would stand out. A new set of customers, Gen Z and millennials, are emerging and this concept store is designed to engage with these target audience for a long term. As we unveil Landmark Xcite, we take another step towards staying committed to our promise of providing unique, innovative and offbeat experiences to our customers. We are planning to launch three more Landmark Xcite stores by the end of 2020.”
This store has many additions to the brand’s portfolio to cater to the growing demands of discerning customer. One can now choose from an array of products, from categories such as tech, games, books, stationary, décor, t-shirts, beauty, accessories and much more. The store will also house a curated range of products with icon X, which is sure to elevate moods and create an exciting, vibrant environment. With its diverse range of products and own merchandise, The brand will offer an unparalleled shopping experience to its customers.
Umashan Naidoo, Head of Customer, Landmark Xcite further added, ‘Fun was the big idea when we started designing the store, oriented on the twin axis of innovation and best experience. We decided to be fixated on style, Insta-selfie friendly locations, new experience and super value. Our aim is to consciously add excitement and surprise to everyday using our icon X. We will create a community table that will allow customers to play board games, chill, catch up on trends and discover themselves. This concept store will flex its product offer basis what’s trending on the street and fill happiness in shopping bags. The store surely will resonate with the brand’s promise of adding excitement to everyday life.’
The story of X unfolds 1,000 lightyears away in the landmark universe. It is a fantasy land where unexpected is the norm and stereotypes in genders, beliefs, colors and races cease to exist. The land is inhabited by Xcites, who are bubbly jelly like shape-shifters with a human like resemblance. They are dynamic and adaptive. Among the Xcites, Mr.X, a jelly good fellow, is here on Earth to let humans experience the buzz of the Landmark Universe in an Xciting way.
“From conceptualization to delivery, this store was brought to life in six months flat. Piyush Bhandari & Tuhin Roy from Jumping Goose, a Bangalore based creative agency, along with Trent Ltd. imagined the entire concept of this retail store and with the help of Roma Desai from Creer Consulting the store design was put to life. It was a great experience to work with such young, dynamic and talented companies,” added Naidu.
The concept and idea was to create a store that has a flow and will make customer experience everything be it technology, beauty, fashion, décor or gaming. The new store, with its youthful radiance, has everything to pump up your new room. Keeping in mind the current times, store has taken extra precautions to ensure safety of its valued customers.
Store’s pricing strategy is extremely attractive: products from Rs 99 – Rs 499 are at the most competitive level and trusted for innovation, fun and value with no compromise to authenticity. Products from Rs 599 to Rs 999 represent mid-tier that is a cool balance of trendy lifestyle products with great value. The price bracket above Rs 999 would include products in the top price tier and shall ideally be a series of stunning products in tandem with latest trends.
The new concept store is not just inviting, comfortable and cosy, but everything about this store will make visitors take notice, starting from the store sign, eye-catching pricing communication, quirky in-store signage, trail rooms and checkout counter. This store is also a perfect location for those who are on a continuous hunt for ‘insta-friendly’ locations. To add to the extraordinary experience and vibe, customers can pamper their passion with exciting offerings at different zones within newly launched store.
“Virtual reality is going to be a new normal moving forward. A great online experience is what’s going to attract customers, so brands and companies will have to innovate and focus more on the digital and virtual experiences. Offline shopping will become a secondary medium, we can expect to see a rise in virtual shopping stores, models to try on clothes through the screen, etc. We’re going to witness a renewed revolution of the digital era with newer technologies and applications. The change in consumer behaviour is permanent and now the retail industry has to adapt to the new normal. The new mantra is touch as little as necessary and sanitizes when you do. Retail stores will not look the same as they used to before the pandemic hit the country and the world.
The beautifully designed store has an attractive facade which entices customers and onlookers alike. A large-scale digital screen at the store visually engages the customers and provides a seamless shopping experience, while showcasing the BIBA imagery and the featured products. The special attractions of the new flagship store are that it has crafted signature displays and a feature ceiling to provide customers with a glamorous experience. While every section of the flagship store has a unique story to narrate, BIBA has ensured that there’s digital content for them all. The new retail format includes customer testimonials as well. In addition to that, there are digital photo-frames for active content that brings the products to life.
Prints and patterns will rule the kids’ apparel industry in 2021. Layers, geometric cuts, asymmetry, and pleated patterns will be increasingly preferred along with stripes, checks, floral, abstract, geometric, artsy, and cartoonist prints. This will provide the requisite funky, vibrant and childish appearance to the kids.
The COVID-19 pandemic has hit the smart clothing market, both in terms of shipments and revenues. However, the impact has been limited as smart clothing is in the early stages of development, and the market will recover in 2021. Meanwhile, some smart clothing vendors are using COVID-19 lockdowns and social distancing mandates as an opportunity to showcase their products, particularly those with healthcare and fitness capabilities.”
The establishment carries an exciting mix of new lines and brands as well as old fan favourites like Sheaffer and Lapis Bard. The handmade, locally crafted pens from artisanal brand, Ranga Pens, proved to be very popular, with many captivated by the beauty and story behind the pens.
We believe, sustainability, along with traceability and transparency will become a key focus for consumers as well as brands going forward. Increasing number of international and domestic brands are adopting sustainable production and sourcing goals as part of their larger organizational goals.
Tumi, a leading international travel, lifestyle and performance luxury brand, has launched the breakthrough Tumi Virtual Store to debut its spring 2021 collection and deliver an immersive and enhanced Omnichannel experience to customers all around the Asia Paciﬁ c and Middle East region.
“We have seen a major shift towards casual wear in our sales trajectory globally and in India both. The Casual category had been growing by about 8 percent abroad and 10 percent in India pre-COVID but has jumped to 26 percent post COVID in India and 23 percent outside India. The lack of occasions and going out has also catalyzed this trend,” says Jain.
Through this acquisition, Nykaa Fashion also aims at seizing the opportunity to further organise the cluttered jewellery market to achieve product excellence & quality assurance. Pipa Bella, along with other consumer brands will be an integral part of Nykaa Fashion’s offline expansion this year.
We also closely work with young labels who are focused on offering sustainable products XYXX Crew, Tailor & Circus, Tahweave, etc. Our association with these brands is a testimony to our commitment towards leveraging our experience in supporting these sustainable brands.
“Our focus on marketplaces has increased multifold. To our pleasant surprise our full price sales are much higher than the industry average. We only recently on–boarded Ajio and Nykaa and have seen very promising numbers. We are confident that over the next 12 months we would be able to hit a10X revenue if compared to FY 18-19,” he further adds.
Wearing masks, avoiding handshakes, and sanitizing hands have now become a habit. Naturally, shoppers would prefer to go to establishments that have strict hygiene measures in place. A survey conducted in the US showed that 87 percent of fashion buyers preferred shopping at places that offered contactless, cashless shopping, and self-checkout options. The idea of a “cashless transaction system” has existed in India for a while now, and this pandemic could accelerate its adoption.
“We’re incredibly proud to welcome them as a corporate partner and excited to collaborate together, further helping them in executing and achieving their ambitions towards affecting positive change in the fashion industry,” says Katrin Ley Managing Director Fashion for Good. “Levi Strauss & Co. has a deep commitment to sustainability and innovation, demonstrated by the pioneering of a range of sustainable solutions in raw materials, dyeing, finishing and circularity amongst others, along their supply chain,” Ley added.
“Denim, the wild child of fashion, will never go out of fashion. From baggy, ﬂare, bootcut, to high waisted jeans, the versatility of the jeans has made it a staple in every closet and its time that we people back in their denim. I am expecting a revival of denim trends this summer. At the same time, active and loungewear will continue to grow as consumers are looking for clothing that is stylishly comfortable and allows them to slounge. I also believe that relaxed smart wear and tailoring will make a comeback too. In terms of colour; fresh spring tones, fun pastels and hues of nature seem to be on-demand. Stylish new essentials with their easy, breezy eff ortless look are perfect for this season. Our summer must-haves include the denim shirt, the conversational tee, the pool slides, the baggy denim, the summer sweats, linens and effortless chic dresses,” he added further.
The concept of the virtual digital model has already been accepted internationally. Brands like Valentino, Dior, and Prada have welcomed virtual models into their campaigns to complement real models. From brand endorsements in static and motion media to virtual fashion shows, Nila is all set to revolutionize the norms of the industry. The innovation has opened a road to create the concept of supermodels in India. The fashion world and brand endorsements are extremely dynamic ones and there is a need for newer experience and concept every time.
Lenzing also introduced the first ever blockchain-enabled supply chain traceability platform for brands powered by TextileGenesis™. The platform allows all brands using TENCEL™ and ECOVERO™ branded fibers, and supply chain partners globally across the world end-to-end supply-chain traceability.
Over the last 2 years, Materra has run three consecutive cotton trials at their UK test site in Essex. These trials allowed them to generate their initial cotton growth recipe, create production baselines and run ﬁ bre tests with mills. The aim of this pilot is to test their farming approach in the Gujarat cotton growing region in India. The farm will initially focus on this region where there are limited solutions for successful pest control and limited success growing extra long staple cotton.