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Prints and patterns will rule the kids’ apparel industry in 2021. Layers, geometric cuts, asymmetry, and pleated patterns will be increasingly preferred along with stripes, checks, floral, abstract, geometric, artsy, and cartoonist prints. This will provide the requisite funky, vibrant and childish appearance to the kids.

The COVID-19 pandemic has hit the smart clothing market, both in terms of shipments and revenues. However, the impact has been limited as smart clothing is in the early stages of development, and the market will recover in 2021. Meanwhile, some smart clothing vendors are using COVID-19 lockdowns and social distancing mandates as an opportunity to showcase their products, particularly those with healthcare and fitness capabilities.”

The establishment carries an exciting mix of new lines and brands as well as old fan favourites like Sheaffer and Lapis Bard. The handmade, locally crafted pens from artisanal brand, Ranga Pens, proved to be very popular, with many captivated by the beauty and story behind the pens.

Green & Earthy Tones

We believe, sustainability, along with traceability and transparency will become a key focus for consumers as well as brands going forward. Increasing number of international and domestic brands are adopting sustainable production and sourcing goals as part of their larger organizational goals.

Which of these changes are expected to be permanent?

Tumi, a leading international travel, lifestyle and performance luxury brand, has launched the breakthrough Tumi Virtual Store to debut its spring 2021 collection and deliver an immersive and enhanced Omnichannel experience to customers all around the Asia Pacifi c and Middle East region.

“We are proud to be part of Fashion for Good, because it is the only circular innovation platform in the industry founded on the principles of collaboration and scale,” said Jeffrey Hogue, LS&Co.’s Chief Sustainability Officer.

“We have seen a major shift towards casual wear in our sales trajectory globally and in India both. The Casual category had been growing by about 8 percent abroad and 10 percent in India pre-COVID but has jumped to 26 percent post COVID in India and 23 percent outside India. The lack of occasions and going out has also catalyzed this trend,” says Jain.

As of March 31, 2021, Metro Brands Ltd’s pan India network comprises 586 stores in over 130 cities with brands like Metro Shoes, Mochi, Walkway and Crocs under its banner.

Through this acquisition, Nykaa Fashion also aims at seizing the opportunity to further organise the cluttered jewellery market to achieve product excellence & quality assurance. Pipa Bella, along with other consumer brands will be an integral part of Nykaa Fashion’s offline expansion this year.

We also closely work with young labels who are focused on offering sustainable products XYXX Crew, Tailor & Circus, Tahweave, etc. Our association with these brands is a testimony to our commitment towards leveraging our experience in supporting these sustainable brands.

All set to provide a unique shopping experience to Fossil fans as well as customers who would like to learn more about the brand’s lifestyle products, Fossil brings the store to their fingertips.

“Our focus on marketplaces has increased multifold. To our pleasant surprise our full price sales are much higher than the industry average. We only recently on–boarded Ajio and Nykaa and have seen very promising numbers. We are confident that over the next 12 months we would be able to hit a10X revenue if compared to FY 18-19,” he further adds.

announced the acquisition of the progressive and trendy online jewellery brand Pipa Bella. With Pipa Bella, Nykaa Fashion aims to expand its jewellery category to offer hip fashion jewellery and

Wearing masks, avoiding handshakes, and sanitizing hands have now become a habit. Naturally, shoppers would prefer to go to establishments that have strict hygiene measures in place. A survey conducted in the US showed that 87 percent of fashion buyers preferred shopping at places that offered contactless, cashless shopping, and self-checkout options. The idea of a “cashless transaction system” has existed in India for a while now, and this pandemic could accelerate its adoption.

“We’re incredibly proud to welcome them as a corporate partner and excited to collaborate together, further helping them in executing and achieving their ambitions towards affecting positive change in the fashion industry,” says Katrin Ley Managing Director Fashion for Good. “Levi Strauss & Co. has a deep commitment to sustainability and innovation, demonstrated by the pioneering of a range of sustainable solutions in raw materials, dyeing, finishing and circularity amongst others, along their supply chain,” Ley added.

The superb ink wall and personalisation station, where customers could get their items personalised while they watched, are two new features that made the reopening well worth the wait.

“Denim, the wild child of fashion, will never go out of fashion. From baggy, flare, bootcut, to high waisted jeans, the versatility of the jeans has made it a staple in every closet and its time that we people back in their denim. I am expecting a revival of denim trends this summer. At the same time, active and loungewear will continue to grow as consumers are looking for clothing that is stylishly comfortable and allows them to slounge. I also believe that relaxed smart wear and tailoring will make a comeback too. In terms of colour; fresh spring tones, fun pastels and hues of nature seem to be on-demand. Stylish new essentials with their easy, breezy eff ortless look are perfect for this season. Our summer must-haves include the denim shirt, the conversational tee, the pool slides, the baggy denim, the summer sweats, linens and effortless chic dresses,” he added further.

The shift in consumer preferences towards the online channel during the pandemic has led the retailers to undertake significant omnichannel initiatives.

The concept of the virtual digital model has already been accepted internationally. Brands like Valentino, Dior, and Prada have welcomed virtual models into their campaigns to complement real models. From brand endorsements in static and motion media to virtual fashion shows, Nila is all set to revolutionize the norms of the industry. The innovation has opened a road to create the concept of supermodels in India. The fashion world and brand endorsements are extremely dynamic ones and there is a need for newer experience and concept every time.

The in-store app is currently under development and promises to be much more than just the e-commerce site on a tab. The user interface, immersive experience and discovery journeys will be made to assist and engage the customer, and also aid the customer service representatives.

Lenzing also introduced the first ever blockchain-enabled supply chain traceability platform for brands powered by TextileGenesis™. The platform allows all brands using TENCEL™ and ECOVERO™ branded fibers, and supply chain partners globally across the world end-to-end supply-chain traceability.

Over the last 2 years, Materra has run three consecutive cotton trials at their UK test site in Essex. These trials allowed them to generate their initial cotton growth recipe, create production baselines and run fi bre tests with mills. The aim of this pilot is to test their farming approach in the Gujarat cotton growing region in India. The farm will initially focus on this region where there are limited solutions for successful pest control and limited success growing extra long staple cotton.

“2020-2021 was an exceptional year, yet the industry has shown resilience, adapted to the new normal and strived towards attaining recovery in exports in the second half of the year.